Hiar, Joseph F., Jr.
Marketing research : within a changing information environment / Joseph F. Hiar, Jr., Robert P. Bush, David J. Ortinau - 2nd ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 720 p. : ill. + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Includes indexes
0072467576
MARKETING RESEARCH
HF5415.2 / H347M 2003
Marketing research : within a changing information environment / Joseph F. Hiar, Jr., Robert P. Bush, David J. Ortinau - 2nd ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 720 p. : ill. + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Includes indexes
0072467576
MARKETING RESEARCH
HF5415.2 / H347M 2003