Lamb, Charles W., Jr.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., McDaniel Carl - 6th ed. - Australia : South-Western, c2002 - 751 p. + 1 CD-ROM
Includes bibliographical references and index
0324068611
MARKETING
MARKETING--MANAGEMENT
HF5415 / L352M 2002
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., McDaniel Carl - 6th ed. - Australia : South-Western, c2002 - 751 p. + 1 CD-ROM
Includes bibliographical references and index
0324068611
MARKETING
MARKETING--MANAGEMENT
HF5415 / L352M 2002