Kotler, Philip.
Marketing management / Philip Kotler - 11th ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 706 p. : col. ill.
Includes bibliographical references and indexes
0130497150
MARKETING--MANAGEMENT
HF5415.13 / K674M 2003
Marketing management / Philip Kotler - 11th ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 706 p. : col. ill.
Includes bibliographical references and indexes
0130497150
MARKETING--MANAGEMENT
HF5415.13 / K674M 2003