Bearden, William O. 1945-
Marketing : principles & perspectives / Marketing : principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 3rd ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2001 - 596 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072322977
MARKETING--UNITED STATES
HF5415.1 / B427M 2001
Marketing : principles & perspectives / Marketing : principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 3rd ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2001 - 596 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072322977
MARKETING--UNITED STATES
HF5415.1 / B427M 2001