Marketing /
Roger A. Kerin ... [et al.]
- 7th ed. , international ed.
- Boston, Mass. : McGraw-Hill/Irwin, c2003
- 741 p. : col. ill. + 1 CD-ROM
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071217258
MARKETING
HF5415 / M374 2003
Includes bibliographical references and indexes
0071217258
MARKETING
HF5415 / M374 2003