Temporal, Paul
Advanced brand management : from vision to valuation / Paul Temporal - Singapore : Wiley, c2002 - 296 p. : ill.
Includes index
047147925X
BRAND NAME PRODUCTS--MANAGEMENT
HD69 .B7 / T456A
Advanced brand management : from vision to valuation / Paul Temporal - Singapore : Wiley, c2002 - 296 p. : ill.
Includes index
047147925X
BRAND NAME PRODUCTS--MANAGEMENT
HD69 .B7 / T456A