Burgelman, Robert A.
Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright - 3rd ed. , international ed. - Boston, [Mass.] : McGraw-Hill/Irwin, 2001 - 990 p. : ill.
Includes bibliographical references and index
0071189335
TECHNOLOGY INNOVATIONS--MANAGEMENT
NEW PRODUCTS--MANAGEMENT
HIGH TECHNOLOGY INDUSTRIES--MANAGEMENT
HD45 / B873S 2001
Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright - 3rd ed. , international ed. - Boston, [Mass.] : McGraw-Hill/Irwin, 2001 - 990 p. : ill.
Includes bibliographical references and index
0071189335
TECHNOLOGY INNOVATIONS--MANAGEMENT
NEW PRODUCTS--MANAGEMENT
HIGH TECHNOLOGY INDUSTRIES--MANAGEMENT
HD45 / B873S 2001