Burns, Alvin C.
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 642 p. : col. ill. + 1 CD-ROM
Includes bibliographical references and index
0131202642
MARKETING RESEARCH
HF5415.2 B876M / 2003
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 642 p. : col. ill. + 1 CD-ROM
Includes bibliographical references and index
0131202642
MARKETING RESEARCH
HF5415.2 B876M / 2003