BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Varey, Richard J. 1955-

Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey - Chichester : Wiley, c2002 - 217 p. : ill.

Includes bibliographical references and index

ISBN: 0470843411

Subjects--Topical Terms:
RELATIONSHIP MARKETING
COMMUNICATION IN MARKETING

LC Class. No.: HF5415.55 / V373R

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