LePla, F. Joseph 1955-
Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.] - London : Kogan Page, 2003 - 334 p. : ill.
Includes bibliographical references and index
0749437979
BRAND NAME PRODUCTS--MANAGEMENT
LEADERSHIP
HD69 .B7 / L464B
Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.] - London : Kogan Page, 2003 - 334 p. : ill.
Includes bibliographical references and index
0749437979
BRAND NAME PRODUCTS--MANAGEMENT
LEADERSHIP
HD69 .B7 / L464B