Churchill, Gilbert A., Jr.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci - 8th ed. - Fort Worth, Tex. : Harcourt College, c2002 - 1006 p. : ill. - The Harcourt series in marketing .
Includes bibliographical references and indexes
0030331013
MARKETING RESEARCH
HF5415.2 / C487M 2002
Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci - 8th ed. - Fort Worth, Tex. : Harcourt College, c2002 - 1006 p. : ill. - The Harcourt series in marketing .
Includes bibliographical references and indexes
0030331013
MARKETING RESEARCH
HF5415.2 / C487M 2002