Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 8th ed. , international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004 - 587 p. : col. ill.
Includes bibliographical references and index
0130491756
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF 5415.32 / S343C 2004
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 8th ed. , international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004 - 587 p. : col. ill.
Includes bibliographical references and index
0130491756
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF 5415.32 / S343C 2004