Gregory, James R.
Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann - Chicago, Ill. : McGraw-Hill, c2002 - 232 p. : ill.
Includes bibliographical references and index
0658009451
BRAND NAME PRODUCTS--MARKETING
HD69 .B7 / G733B
Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann - Chicago, Ill. : McGraw-Hill, c2002 - 232 p. : ill.
Includes bibliographical references and index
0658009451
BRAND NAME PRODUCTS--MARKETING
HD69 .B7 / G733B