McDonald, Malcolm 1938-
Marketing plans : how to prepare them how to use them / Malcolm McDonald - 5th ed. - Oxford : Butterworth-Heinemann, 2002 - 630 p. : ill. (some col.)
Includes index
0750656255
MARKETING
MARKETING--PLANNING
HF5415.13 / M322M 2002
Marketing plans : how to prepare them how to use them / Malcolm McDonald - 5th ed. - Oxford : Butterworth-Heinemann, 2002 - 630 p. : ill. (some col.)
Includes index
0750656255
MARKETING
MARKETING--PLANNING
HF5415.13 / M322M 2002