Christopher, Martin
Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne - Oxford : Butterworth-Heinemann, 2002 - 242 p. : ill.
Includes bibliographical references and index
0750648392
RELATIONSHIP MARKETING
HF5415.55 / C474R
Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne - Oxford : Butterworth-Heinemann, 2002 - 242 p. : ill.
Includes bibliographical references and index
0750648392
RELATIONSHIP MARKETING
HF5415.55 / C474R