Fill, Chris.
Marketing communications : contexts, strategies and applications / Chris Fill - 3rd ed. - Harlow : Financial Times/Prentice Hall, 2002 - 790 p. : ill. (some col.)
Includes bibliographical references and index
0273655000
COMMUNICATION IN MARKETING
MARKETING CHANNELS
SALES PROMOTION
HF5415.123 / F544M 2002
Marketing communications : contexts, strategies and applications / Chris Fill - 3rd ed. - Harlow : Financial Times/Prentice Hall, 2002 - 790 p. : ill. (some col.)
Includes bibliographical references and index
0273655000
COMMUNICATION IN MARKETING
MARKETING CHANNELS
SALES PROMOTION
HF5415.123 / F544M 2002