Pride, William M.
Instructor's manual marketing : concepts and strategies, sixth edition / Marketing : concepts and strategies William M. Pride, O.C. Ferrell - Boston, Mass. : , c1989 - 322 p. : ill.
0395495911
MARKETING--HANDBOOKS, MANUALS, ETC.
MARKETING--STUDY AND TEACHING
HF5415 / P742I
Instructor's manual marketing : concepts and strategies, sixth edition / Marketing : concepts and strategies William M. Pride, O.C. Ferrell - Boston, Mass. : , c1989 - 322 p. : ill.
0395495911
MARKETING--HANDBOOKS, MANUALS, ETC.
MARKETING--STUDY AND TEACHING
HF5415 / P742I