Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 554 p. : col. ill. - The Prentice Hall international series in marketing .
Includes bibliographical references and index
013091360X
CONSUMER BEHAVIOR
HF5415.32 / S646C 2002
Consumer behavior : buying, having, and being / Michael R. Solomon - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 554 p. : col. ill. - The Prentice Hall international series in marketing .
Includes bibliographical references and index
013091360X
CONSUMER BEHAVIOR
HF5415.32 / S646C 2002