Allen, Kathleen R.
Bringing new technology to market / Kathleen R. Allen - Upper Saddle River, N.J. : Prentice Hall, c2003 - 367 p. : ill.
Includes bibliographical references and index
0130933732
HIGH TECHNOLOGY--MARKETING
HIGH TECHNOLOGY INDUSTRIES
HF5415 / A443B
Bringing new technology to market / Kathleen R. Allen - Upper Saddle River, N.J. : Prentice Hall, c2003 - 367 p. : ill.
Includes bibliographical references and index
0130933732
HIGH TECHNOLOGY--MARKETING
HIGH TECHNOLOGY INDUSTRIES
HF5415 / A443B