BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Haig, Matt

Brand failures / Matt Haig - London : Kogan Page, 2003 - 310 p.

Includes bibliographical references and index

ISBN: 0749439270

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MARKETING
BRAND LOYALTY
BRAND CHOICE

LC Class. No.: HD69 .B7 / H343B

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