Drummond, Graeme
Strategic marketing : planning and control / Graeme Drummond, John Ensor - 2nd ed. - Oxford : Butterworth-Heinemann, 2002 - 304 p. : ill. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
"Published in association with The Chartered Institute of Marketing"
Includes bibliographical references and index
0750652365
MARKETING--MANAGEMENT
MARKETING--DECISION MAKING
MARKETING--PLANNING
HF5415.135 / D785S 2002
Strategic marketing : planning and control / Graeme Drummond, John Ensor - 2nd ed. - Oxford : Butterworth-Heinemann, 2002 - 304 p. : ill. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
"Published in association with The Chartered Institute of Marketing"
Includes bibliographical references and index
0750652365
MARKETING--MANAGEMENT
MARKETING--DECISION MAKING
MARKETING--PLANNING
HF5415.135 / D785S 2002