Kotler, Philip.
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee - 2nd ed. - Thousand Oaks, Calif. : Sage, c2002 - 438 p. : ill.
Includes bibliographical references and indexes
0761924345
SOCIAL MARKETING
BEHAVIOR MODIFICATION
HF5414 / K674S 2002
Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee - 2nd ed. - Thousand Oaks, Calif. : Sage, c2002 - 438 p. : ill.
Includes bibliographical references and indexes
0761924345
SOCIAL MARKETING
BEHAVIOR MODIFICATION
HF5414 / K674S 2002