Lamb, Charles W., Jr.
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 3rd ed. - Australia : South-Western/Thomson Learning, c2003 - 601 p. : col. ill. + 1 CD-ROM
Includes bibliographical references and index
0324113900
MARKETING
MARKETING--MANAGEMENT
HF5415 / L352E 2003
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 3rd ed. - Australia : South-Western/Thomson Learning, c2003 - 601 p. : col. ill. + 1 CD-ROM
Includes bibliographical references and index
0324113900
MARKETING
MARKETING--MANAGEMENT
HF5415 / L352E 2003