Reid, Robert D.
Hospitality marketing management / Robert D. Reid, David C. Bojanic - 3rd ed. - New York, N.Y. : Wiley, c2001 - 432 p. : ill.
Includes bibliographical references and index
0471354627
HOSPITALITY INDUSTRY--MARKETING
FOOD SERVICE--MARKETING
RESTAURANTS--MARKETING
TX911.3 .M3 / R442H 2001
Hospitality marketing management / Robert D. Reid, David C. Bojanic - 3rd ed. - New York, N.Y. : Wiley, c2001 - 432 p. : ill.
Includes bibliographical references and index
0471354627
HOSPITALITY INDUSTRY--MARKETING
FOOD SERVICE--MARKETING
RESTAURANTS--MARKETING
TX911.3 .M3 / R442H 2001