Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz - 5th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - 652 p. : ill., map
Includes bibliographical references and indexes
0131268465
MARKETING--MANAGEMENT
PROFESSIONS--MARKETING
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES--MARKETING
HF5415.13 / L683S 2004
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz - 5th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - 652 p. : ill., map
Includes bibliographical references and indexes
0131268465
MARKETING--MANAGEMENT
PROFESSIONS--MARKETING
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES--MARKETING
HF5415.13 / L683S 2004