Perreault, William D., Jr.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy - 8th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2000 - 592 p. : ill. (some col.) + 1 CD-ROM
Includes index
0072894822
MARKETING
HF5415 / P477E 2000
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy - 8th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2000 - 592 p. : ill. (some col.) + 1 CD-ROM
Includes index
0072894822
MARKETING
HF5415 / P477E 2000