Crawford, Charles Merle 1924-
New product management / Merle Crawford, Anthony Di Benedetto - 7th ed. , international ed. - Boston, Mass. : McGraw Hill, 2004 - 567 p. : ill. - The Irwin/McGraw-Hill series in finance, insurance, and real estate .
Includes bibliographical references and index
0071151621
NEW PRODUCTS--MANAGEMENT
HF5415.153 / C728N 2004
New product management / Merle Crawford, Anthony Di Benedetto - 7th ed. , international ed. - Boston, Mass. : McGraw Hill, 2004 - 567 p. : ill. - The Irwin/McGraw-Hill series in finance, insurance, and real estate .
Includes bibliographical references and index
0071151621
NEW PRODUCTS--MANAGEMENT
HF5415.153 / C728N 2004