Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer - 5th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2002 - 256 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0070275475
MARKETING--MANAGEMENT--UNITED STATES
HF5415.13 / L435A 2002
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer - 5th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2002 - 256 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0070275475
MARKETING--MANAGEMENT--UNITED STATES
HF5415.13 / L435A 2002