Duncan, Tom
Principles of advertising & IMC / Principles of advertising and IMC Tom Duncan - 2nd ed. , international ed. - Boston, Mass. : McGraw-Hill Irwin, c2005 - 774 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071111182
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
HF5415.13 / D862P 2005
Principles of advertising & IMC / Principles of advertising and IMC Tom Duncan - 2nd ed. , international ed. - Boston, Mass. : McGraw-Hill Irwin, c2005 - 774 p. : col. ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071111182
BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
HF5415.13 / D862P 2005