Malhotra, Naresh K.
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra - International ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 685 p. : ill. + 1 CD-ROM
Includes bibliographical references and indexes
0130090484
MARKETING RESEARCH
HF5415.2 / M343B 2002
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra - International ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 685 p. : ill. + 1 CD-ROM
Includes bibliographical references and indexes
0130090484
MARKETING RESEARCH
HF5415.2 / M343B 2002