Berry, Michael J.A.
Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry, Gordon S. Linoff - 2nd ed. - Indianapolis, Ind. : Wiley, c2004 - 643 p. : ill.
Includes index
0471470643
DATA MINING
MARKETING--DATA PROCESSING
BUSINESS--DATA PROCESSING
HF5415.125 / B477D 2004
Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry, Gordon S. Linoff - 2nd ed. - Indianapolis, Ind. : Wiley, c2004 - 643 p. : ill.
Includes index
0471470643
DATA MINING
MARKETING--DATA PROCESSING
BUSINESS--DATA PROCESSING
HF5415.125 / B477D 2004