Andreasen, Alan R.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler - 6th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2003 - 536 p. : ill.
Includes bibliographical references and index
0131227920
NONPROFIT ORGANIZATIONS--MARKETING
HF5415 / A527S 2003
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler - 6th ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2003 - 536 p. : ill.
Includes bibliographical references and index
0131227920
NONPROFIT ORGANIZATIONS--MARKETING
HF5415 / A527S 2003