BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Lillis, Geraldine

Delivering results in qualitative market research / Geraldine Lillis - London : Sage, 2002 - 113 p. : ill. - Qualitative market research : principle and practice ; 7 .

Includes bibliographical references and index

ISBN: 0761972722

Subjects--Topical Terms:
MARKETING RESEARCH
QUALITATIVE RESEARCH
INTERVIEWING IN MARKETING RESEARCH
BUSINESS NAMES
ADVERTISING

LC Class. No.: HF5415.2 / L544D

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