Solomon, Michael R.
Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt - Upper Saddle River, N.J. : Prentice Hall, c2004 - 542 p. : ill.
Includes bibliographical references and index
013081122X
FASHION MERCHANDISING
CLOTHING ANG DRESS--MARKETING
CONSUMER BEHAVIOR
CONSUMERS' PREFERENCES
CONSUMERS--PSYCHOLOGY
CONSUMER PROTECTION
HD9940 .A2 / S646C
Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt - Upper Saddle River, N.J. : Prentice Hall, c2004 - 542 p. : ill.
Includes bibliographical references and index
013081122X
FASHION MERCHANDISING
CLOTHING ANG DRESS--MARKETING
CONSUMER BEHAVIOR
CONSUMERS' PREFERENCES
CONSUMERS--PSYCHOLOGY
CONSUMER PROTECTION
HD9940 .A2 / S646C