Rethinking marketing : sustainable market-ing enterprise in Asia : text and cases /
Philip Kotler ... [et al.]
- Singapore : Prentice Hall, 2003
- 224 p. : ill.
Includes bibliographical references and index
0130499315
MARKETING--MANAGEMENT--CASE STUDIES--ASIA
HF5415.12 .A78 / R473
Includes bibliographical references and index
0130499315
MARKETING--MANAGEMENT--CASE STUDIES--ASIA
HF5415.12 .A78 / R473