DeLong, Thomas
Professional services : text and cases / Thomas DeLong, Ashish Nanda - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 538 p. : ill.
Includes bibliographical references and index
0072559209
PROFESSIONS--MARKETING
CONSULTANTS--MARKETING
SERVICE INDUSTRIES--MANAGEMENT
HD8038 .A1 / D446P
Professional services : text and cases / Thomas DeLong, Ashish Nanda - Boston, Mass. : McGraw-Hill/Irwin, c2003 - 538 p. : ill.
Includes bibliographical references and index
0072559209
PROFESSIONS--MARKETING
CONSULTANTS--MARKETING
SERVICE INDUSTRIES--MANAGEMENT
HD8038 .A1 / D446P