BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

Normal view MARC view ISBD view

Ferrell, O.C. 1945-

Marketing strategy / O.C. Ferrell, Michael D. Hartline - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2005 - 628 p. : ill.

Includes bibliographical references and indexes

ISBN: 0324201400

Subjects--Topical Terms:
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF5415.13 / F477M 2005

Place hold
Print
Add to your cart (remove)
Save record
More searches