McGrath, Rita Gunther
MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan - Boston, Mass. : Harvard Business School Press, c2005 - 264 p. : ill.
Includes bibliographical references and index
1591391237
STRATEGIC PLANNING--HANDBOOKS, MANUALS, ETC.
CUSTOMER RELATIONS--MANAGEMENT--HANDBOOKS, MANUALS, ETC.
HD30.28 / M323M
MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan - Boston, Mass. : Harvard Business School Press, c2005 - 264 p. : ill.
Includes bibliographical references and index
1591391237
STRATEGIC PLANNING--HANDBOOKS, MANUALS, ETC.
CUSTOMER RELATIONS--MANAGEMENT--HANDBOOKS, MANUALS, ETC.
HD30.28 / M323M