Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. , international ed. - Boston, Mass. : McGraw-Hill, 2006 - 683 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071244387
MARKETING
HF5415 / D893B 2006
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. , international ed. - Boston, Mass. : McGraw-Hill, 2006 - 683 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071244387
MARKETING
HF5415 / D893B 2006