Hair, Joseph F.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau - 3rd ed. , international ed. - Boston, Mass. : McGraw-Hill Irwin, c2006 - 700 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071115927
MARKETING RESEARCH
HF5415.2 / H347M 2006
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau - 3rd ed. , international ed. - Boston, Mass. : McGraw-Hill Irwin, c2006 - 700 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071115927
MARKETING RESEARCH
HF5415.2 / H347M 2006