Panwar, J.S. 1948-
Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar - New Delhi : Response, 2004 - 487 p. : ill.
Includes bibliographical references and index
0761932585
MARKETING--INDIA
TARGET MARKETING--INDIA
MARKETING--FORECASTING--INDIA
CONSUMERS--INDIA
HF5415.12 .I5 / P368B
Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar - New Delhi : Response, 2004 - 487 p. : ill.
Includes bibliographical references and index
0761932585
MARKETING--INDIA
TARGET MARKETING--INDIA
MARKETING--FORECASTING--INDIA
CONSUMERS--INDIA
HF5415.12 .I5 / P368B