BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Aitchison, Jim

Now my advertising works! : an advertiser's guide to what works and what doesn't in Asia / by Jim Aitchison - Singapore : Pearson/Prentice Hall, 2005 - 205 p. : ill. (chiefly col.)

Includes bibliographical references and index

ISBN: 9812446168

Subjects--Topical Terms:
ADVERTISING--ASIA
COMMUNICATION IN MARKETING--ASIA

LC Class. No.: HF5813 .A785 / A372N

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