Jewler, A. Jerome

Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany - 8th ed. - Australia : Thomson/Wadsworth, c2005 - 336 p. : ill.

Includes bibliographical references and index

053462510X


Advertising copy.
ADVERTISING LAYOUT AND TYPOGRAPHY

HF5825 / J484C 2005


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