BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Nash, Edward L.

Direct marketing : strategy, planning, execution / Edward Nash - 4th ed. - New York, N.Y. : McGraw - Hill, c2000 - 600 p. : ill.

Includes indexs

ISBN: 0071352872

Subjects--Topical Terms:
DIRECT MARKETING

LC Class. No.: HF5415.126 / N373D 2000

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