Consumer insight : how to use data and market research to get closer to your customer /
[edited by] Merlin Stone, Alison Bond & Bryan Foss
- London : Kogan Page, 2005
- 288 p. : ill.
- Market research in practice series .
Includes bibliographical references and index
0749442921
CUSTOMER RELATIONS--MANAGEMENT
MARKETING RESEARCH
DATABASE MARKETING
HF5415.5 / C667
Includes bibliographical references and index
0749442921
CUSTOMER RELATIONS--MANAGEMENT
MARKETING RESEARCH
DATABASE MARKETING
HF5415.5 / C667