Parasuraman, A.
Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan - Boston, Mass. : Houghton Mifflin, c2004 - 643 p. : ill. (some col.)
Includes bibliographical references and index
0618000623
MARKETING RESEARCH
HF5415.2 / P372M
Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan - Boston, Mass. : Houghton Mifflin, c2004 - 643 p. : ill. (some col.)
Includes bibliographical references and index
0618000623
MARKETING RESEARCH
HF5415.2 / P372M