Kellogg on branding : the marketing faculty of the Kellogg School of Management /
edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
- Hoboken, N.J. : Wiley, c2005
- 334 p. : ill.
Includes bibliographical references and index
0471690163
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
CUSTOMER RELATIONS--MANAGEMENT
HD69 .B7 / K444
Includes bibliographical references and index
0471690163
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
CUSTOMER RELATIONS--MANAGEMENT
HD69 .B7 / K444