Beyond branding /
edited by Nicholas Ind
- London : Kogan Page, 2003
- 236 p. : ill.
Includes bibliographical references and index
0749441151
BRAND NAME PRODUCTS
BRAND CHOICE
PRODUCT MANAGEMENT
HD69 .B7 / B496
Includes bibliographical references and index
0749441151
BRAND NAME PRODUCTS
BRAND CHOICE
PRODUCT MANAGEMENT
HD69 .B7 / B496