Neumeier, Marty
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier - Berkeley, Calif. : New Riders, 2003 - 178 p. : ill.
Includes index
0735713308
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--PLANNING
BRAND NAME PRODUCTS--MARKETING
HD69 .B7 / N485B
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier - Berkeley, Calif. : New Riders, 2003 - 178 p. : ill.
Includes index
0735713308
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--PLANNING
BRAND NAME PRODUCTS--MARKETING
HD69 .B7 / N485B