Van Gelder, Sicco 1964-
Global brand strategy : unlocking branding potential across countries, cultures & markets / Global brand strategy : unlocking branding potential across countries, cultures and markets Sicco Van Gelder - London : Kogan Page, 2005 - 260 p. : ill.
Includes bibliographical references and index
074944469X
BRAND NAME PRODUCTS--PLANNING
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
EXPORT MARKETING
HD69 .B7 / V363G
Global brand strategy : unlocking branding potential across countries, cultures & markets / Global brand strategy : unlocking branding potential across countries, cultures and markets Sicco Van Gelder - London : Kogan Page, 2005 - 260 p. : ill.
Includes bibliographical references and index
074944469X
BRAND NAME PRODUCTS--PLANNING
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
EXPORT MARKETING
HD69 .B7 / V363G